AEO Sherpa

AEO Sherpa is an independent publication covering AI search, answer engine optimization, and generative engine optimization. We report on changes to Google AI Mode, AI Overviews, ChatGPT, Perplexity, Claude, and other AI engines—analyzing how each sources and cites content differently. We publish news on search algorithm shifts, research on AI citation and visibility, practical field guides for marketers and publishers, and opinion on AI search trends. Get free access to all content plus The Sherpa Brief, our weekly newsletter summarizing what changed in AI search and what to do about it.