PlotGTM

PlotGTM is a free go-to-market calculator that reverses traditional planning: start with your revenue goal, not your channels. Enter your current revenue, target, sales cycle, market scope, and funnel metrics. PlotGTM calculates the budget, channel mix, CAC ceiling, and cash runway required to close the gap—no math required. Get realistic projections for leads, conversions, and monthly capital needs across paid, earned, shared, and owned media. The tool suggests team structure and starter tools for each channel. Export your complete, defensible plan as a PDF. No sign-up. Browser-based. Perfect for founders and marketing leaders who need to pressure-test budgets before spending.